American rock band formed in Los Angeles in 1965. Led by frontman and primary songwriter Arthur Lee, they were one of the first racially diverse American rock bands. Their sound incorporated an eclectic range of styles including garage, folk-rock, and psychedelia. While finding only modest success on the music charts, peaking in 1966 with their US Top 40 hit "7 and 7 Is", Love would come to be praised by critics as their third album, Forever Changes, became generally regarded as one of the best albums of the 1960s